Make it yours.
Pick your handle. Add your name, cover, and the colors that feel like you.
Your bio. A little more you.
Your content, links, and favorite products, together on a page that feels like you.
Give your audience a place to watch, listen, and shop—without leaving your profile.
Invite-only for now. Your Instagram handle is required.
What I’m making. What I’m into.
Content first. Commerce when it fits.
Simple by design
Pick your handle. Add your name, cover, and the colors that feel like you.
Add your links, music, and videos. Choose products from connected retailers when you’re ready.
Your audience can explore your content and shop your picks, right on your page.
For the brands behind the products
Connect your retail business with creators who want to share your products. Manage your catalog, stock, and orders in your connected workspace.
Artists, creators, teachers, and anyone who wants a personal home for what they make and share. We’re invite-only for now; bring your invitation code and Instagram handle to join. Retailers can connect their products with creators, too.
No. Start with your content and links. Your shop only appears when you add products.
Choose eligible products from approved retailers in your studio. Visitors can add them to their cart and check out on your profile. The retailer handles inventory and fulfillment; commission terms depend on your agreement.